Named in the gaming gear threads that feed Google and AI answers
SteelSeries makes gaming peripherals and sells on Amazon and through its own store. Buyers in this category research on Reddit before they buy, and the threads that rank on Google decide who gets recommended.
What we did
- Mapped the Reddit threads ranking in Google search and AI answers for the category and the competitor products named in them.
- Entered the active discussions with established accounts, answered buyer questions in context and followed every subreddit rule.
- Every Amazon order is tracked with Amazon Attribution, and every store visit and order is tracked with UTM parameters and dedicated landing pages.
Results
Every sale from this engagement is attributed through a tracked link and reported monthly. Detailed figures for SteelSeries are available on request.